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Pre-Launch Checklist for Your Real Estate Website

By Agent Web Pros, June 10th, 2011,
in Real Estate Web Design
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Completing an effective real estate website entailed a lot of invested time and resources, so it’s only right to check that everything is in order before you launch it. How well your website works will reflect on your brand and company, so a quality check from a both a functionality and design standpoint is a must.

Take a look at the checklist we’ve gathered for you to help you achieve a successful launch.

Double-check content. Proofread everything. Make sure you use proper punctuations and consistent grammar throughout your content. Avoid run-on sentences and be consistent with your tenses. Check that everything is concise and understandable. Double check figures, pricing and statistics on all your listings.

Test your links. Test your article links, drop downs, navigation menus and footer links. For future changes in URL addresses, make sure the old links will be directed to the new ones. Also, make sure your links are highlighted (underlined, bold, italicized, or differently colored) to make it easy to identify.

Check form functionality. Your contact details should be prominently displayed and your contact form should be easily accessible. Test all your contact and  call-to-action forms such as email lists and newsletter signups.

Install RSS. For any dynamic agent website whose content is regularly updated, this is an essential feature. RSS lets people subscribe to your latest updates, so it’s a good way to keep people posted of your latest listings or offerings. Place the RSS logo on your blog section or on your homepage where  it can be easily seen.

Test browser compatibility. Now that smart phones and mobile browsing are the norm, you’ll have to add that to your list when checking for browser compatibility. Don’t forget to include the latest versions of all the major browsers such as Firefox, Safari, Google Chrome, and Internet Explorer. Test how your website looks on the iPad or iPhone. If you see something wrong, you may always contact your web designer to make your site viewable in different screen resolutions.

Install favicon. A favicon helps to identify a frequently-visited or bookmarked site. Ask you web designer to install a custom favicon for your realtor website.

Check SEO. Make sure your all your video tags and text are optimized for effective indexing by search engines. Tag all your blog entries with industry keywords, and put descriptive captions and titles for your videos with searchable key phrases. There’s no use in having the best listings and the best services if home buyers and sellers can’t find you on the web.

Setup website analytics. Your new website needs time to gain the exposure it needs. but even on the onset, you can use analytics tools such as Google Analytics to track how your real estate website is doing in terms of visitors. By looking at the statistics of your site, you’ll be able to identify key areas for improvement as well as areas that attract leads the most. You’ll also have a better idea of where most web visitors are tag heuer replica from so you can add more updates on their possible listings of interest.

Launching your real estate website is just the first step. However, doing pre-launch and post-launch quality checks mean less hassles down the road . If you need help double-checking and testing your website, consult your web designer or developer so they can run through everything with you.

For more tips on internet marketing and how to get the most out of your real estate website, join the discussions on our Real Estate Forums today.

Let People Find You on Google

By Agent Web Pros, January 24th, 2011,
in Archives, Internet Marketing, Real Estate Web Design
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Google could very well be the 21st century Yellow Pages. Back in the day, searching for a company involved picking up a heavy phone book and letting your fingers do the searching. At best, your search would lead you to a black and white ad showing the company’s name, address and phone number. If you were lucky, a short bulleted summary of their services would be thrown in there somewhere, as would a short tagline and, budget-permitting, company logo.

Today, clients go online not just to look up contact details of prospective real estate agents, but to learn as much as they can about them. Good real estate websites should answer every question a potential client has in mind, and if there is one that it doesn’t answer, your realtor website should at the very least offer a contact number or email address where they can direct their query. Not having a professional website in this day and age is quite simply career suicide. When people go online, they expect to see everything there is to know about you and your company before even calling. If the search for your name or contact details on Google yields irrelevant results, chances are they will proceed to the next person.

Already have an agent website? Great. Are you sure that your contact details are displayed prominently? You’ll be surprised at the number of sites that scream for your attention from their homepage, yet offer no phone numbers or clues on how to reach them. It is imperative that aside from having a beautiful and fully functional website that showcases the services and expertise of your company, essential details like office and/or mobile numbers should not be overlooked.

If your online presence and SEO strategies are up to par, Google should return more than one entry for every search. More often than not, your company website should rank first, followed by your social media profiles like your blog, LinkedIn, Twitter or Facebook. With that in mind, it pays to review your contact information page on those social sites as well to make sure all important fields are filled out. Considering the number of people on these sites, you have every reason to be as thorough giving out your office phone numbers here as you would with something as basic and elementary as your business card.

So don’t be a needle in an enormous haystack. Make sure you include your contact numbers and email address on your agent website, real estate blog and all your social networking sites. Not only will it make life easier for your potential clients, but you will also be reaping the benefits of effective SEO for all your sites.

For more tips on how to get the most out of your real estate website, contact Agent Image at 1.800.979.5799 or sign up for a Free Consultation.

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