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Pre-Launch Checklist for Your Real Estate Website

By Agent Web Pros, June 10th, 2011, in Real Estate Web Design | Comments (0)

Completing an effective real estate website entailed a lot of invested time and resources, so it’s only right to check that everything is in order before you launch it. How well your website works will reflect on your brand and company, so a quality check from a both a functionality and design standpoint is a must.

Take a look at the checklist we’ve gathered for you to help you achieve a successful launch.

Double-check content. Proofread everything. Make sure you use proper punctuations and consistent grammar throughout your content. Avoid run-on sentences and be consistent with your tenses. Check that everything is concise and understandable. Double check figures, pricing and statistics on all your listings.

Test your links. Test your article links, drop downs, navigation menus and footer links. For future changes in URL addresses, make sure the old links will be directed to the new ones. Also, make sure your links are highlighted (underlined, bold, italicized, or differently colored) to make it easy to identify.

Check form functionality. Your contact details should be prominently displayed and your contact form should be easily accessible. Test all your contact and  call-to-action forms such as email lists and newsletter signups.

Install RSS. For any dynamic agent website whose content is regularly updated, this is an essential feature. RSS lets people subscribe to your latest updates, so it’s a good way to keep people posted of your latest listings or offerings. Place the RSS logo on your blog section or on your homepage where  it can be easily seen.

Test browser compatibility. Now that smart phones and mobile browsing are the norm, you’ll have to add that to your list when checking for browser compatibility. Don’t forget to include the latest versions of all the major browsers such as Firefox, Safari, Google Chrome, and Internet Explorer. Test how your website looks on the iPad or iPhone. If you see something wrong, you may always contact your web designer to make your site viewable in different screen resolutions.

Install favicon. A favicon helps to identify a frequently-visited or bookmarked site. Ask you web designer to install a custom favicon for your realtor website.

Check SEO. Make sure your all your video tags and text are optimized for effective indexing by search engines. Tag all your blog entries with industry keywords, and put descriptive captions and titles for your videos with searchable key phrases. There’s no use in having the best listings and the best services if home buyers and sellers can’t find you on the web.

Setup website analytics. Your new website needs time to gain the exposure it needs. but even on the onset, you can use analytics tools such as Google Analytics to track how your real estate website is doing in terms of visitors. By looking at the statistics of your site, you’ll be able to identify key areas for improvement as well as areas that attract leads the most. You’ll also have a better idea of where most web visitors are from so you can add more updates on their possible listings of interest.

Launching your real estate website is just the first step. However, doing pre-launch and post-launch quality checks mean less hassles down the road . If you need help double-checking and testing your website, consult your web designer or developer so they can run through everything with you.

For more tips on internet marketing and how to get the most out of your real estate website, join the discussions on our Real Estate Forums today.

This entry was posted on Friday, June 10th, 2011 at 6:11 am and is filed under Real Estate Web Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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